The festival features a diverse range of attractions and activities, including classical and folk-art performances, devotional programs, celebrity-led entertainment, Dandiya nights, a mega carnival, fireworks display, exhibitions, skill development initiatives, Swachhathon activities, sporting events, and family-oriented entertainment. With distinguished chief guests, renowned artists, and extensive public participation, Vijayawada Utsav offers a unique platform that combines cultural preservation, community engagement, and large-scale entertainment in a single citywide celebration.
Beyond its festive appeal, Vijayawada Utsav serves as a strategic platform for promoting regional arts, empowering local artisans and entrepreneurs, strengthening tourism, and enhancing the city’s reputation as a premier cultural and tourism destination. Through this flagship initiative, Andhra Pradesh Tourism aims to establish a sustainable and iconic cultural intellectual property (IP) that celebrates the state's heritage while transforming Vijayawada into a vibrant festive canvas that attracts national and international attention.