The celebrations associated with the Champakkulam Boat Race extend beyond the competition itself, featuring a variety of cultural activities, folk performances, and traditional art forms. The village comes alive with vibrant decorations, music, and festivities, creating a lively atmosphere for participants and visitors alike. The event serves as an important cultural gathering, allowing the local community to share its heritage, customs, and warm hospitality with guests from different parts of the country and abroad.
Over the decades, the boat race has evolved into one of Kerala’s most recognized traditional sporting events. Its historical significance has been strengthened through the involvement of prominent personalities and the introduction of prestigious awards that have enhanced the status of the competition.
Traditionally held on the Moolam star day during the Malayalam month of Mithunam, which generally falls in June or July, the event begins with customary rituals and ceremonial observances before the race commences. The thrilling contests on the Pampa River attract large crowds every year, drawing enthusiasts, tourists, and cultural admirers eager to experience one of Kerala’s most enduring and celebrated traditions. Today, the Champakkulam Boat Race remains an important symbol of the state's rich cultural heritage and vibrant waterways legacy.